K9 Sport Sack has come a long way from its humble beginnings in 2005, and now is offering a new mascot and new logo for the brand, with its founder, Joe Mazzocco.
Mazzocca has a long history of working with animal rights organizations, including the ASPCA and the Humane Society of the United States, as well as helping to launch the Animal Welfare Institute, a nonprofit that supports the humane treatment of animals.
He has also served as a spokesperson for the Humane League and the ASPAA.
The new mascot will debut at Mamba Sport Academy’s first event, in February.
According to Mazzci’s website, the brand has received support from “an industry of over 1,500 companies that are dedicated to providing humane training, equipment, training resources, animal-friendly products and services, and more.”
Mazzci said that while the new logo may not have the same name, he hopes that the new mascot has a positive impact on the community and is a way to raise awareness of the company’s work.
“Our goal is to inspire the public to see us as the brand of animal care,” he said.
“I am very proud of our new logo.”
In its introduction to the brand’s new logo, the Humane Association of South Carolina wrote that the “Mamba” was “the mascot of K9 Sports Academy.”
Mazzacco said he has no idea why the animal rights organization chose the logo, but that it represents “an amazing partnership between us and the South Carolina State University Animal Care and Control Department,” which he said will help Mazzcca get better at communicating with animals.
Mamba Sport has also launched a crowdfunding campaign to help with its new logo and mascot, and hopes to raise $200,000 to buy the new K9-SACK mascot in the next month or so.
Mazzicca told The Jerusalem Mail that the campaign was a “big success,” and that he hopes to use the funds to purchase a new K-9-SAFE helmet and to purchase additional training gear for the new breed of dog.
The Humane Society also announced that Mazzca’s company, MambaSport, will be donating $1,500 to the ASPA in recognition of the organization’s work on behalf of animals and people in South Carolina.
The ASPCA said that it will also donate $1 million in its entirety to MambaSports.
“The Animal Welfare League’s animal-human partnership has helped countless animals, including Mamba, who was one of the first dogs to learn to communicate through the sounds of his own vocalizations,” ASPCA President Karen Hoberman said in a statement.
“Now, as the new MambaSack mascot, Joe is able to serve the needs of all dogs and humans by educating the public on the importance of keeping pets, dogs, and humans safe and happy.
Joe is an amazing mascot.”